BRAND IDENTITY, BRAND POSITION
WEBSITE DESIGN & DEVELOPMENT & PHOTOGRAPHY
SWADDLE BLANKET DESIGN, PACKAGING DESIGN & VIDEO PRODUCTION
DESIGNED ALL PATTERNS, ILLUSTRATIONS AND PRODUCT FEATURES FOR SWADDLE BLANKETS
LINE SHEETS, BROCHURES, VIDEO PRODUCTION
MOTHERHOOD YOGA BALL: BRANDING, PACKAGE DESIGN & ILLUSTRATIONS
DESIGNS & ILLUSTRATIONS FOR SWADDLE BLANKETS
FUN FACT
Luna Lullaby was born out of a car trunk. I met a mortgage broker who showed me some swaddle blankets his wife was selling. They were pretty unimpressive. I told him so, and he asked what I would do differently—game changer. I recommended we manufacture the cotton flannels in muslin with proprietary designs and not warehouse fabric. He hired me on the spot, and Luna Lullaby was born to help new mothers soothe their babies. I gave him a strategic and creative plan and designed every stitch of this brand, from a trunk to china to the trade show. Sadly, he sold the company and went back to the housing.